Cosmically Chic

Astrology. Celebrities. Style.

Max Factor

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Max Factor

Hollywood has never known a more important makeup artist than today’s birthday boy, Max Factor.  While his name is synonymous with the cosmetics company he founded, his real contribution to the business was in reinventing makeup as warranted by rapid developments in cinematic technology.  By making actresses look good on film, he was also responsible for cross-branding beauty products with film stars and their current projects.

It’s sort of a shame that the name Max Factor doesn’t hold as much weight in today’s world of fashion as Coco Chanel’s name.  She was also a Leo iconoclast whose penchant for reinvention has become nothing short of legendary.  The only reason Max Factor’s name doesn’t seem as important today is that people are too lazy to bother to read about his contributions to the cosmetics industry and the film industry.  He is as iconic as any Leo in the history of the fashion business.


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August 18, 2010 at 9:40 am

Posted in Daily Dish

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